In association with CEW, we asked QVC UK's VP of Merchandising, Jo Lee, how it maximises its retail merchandising opportunities
In a crowded retail market, loyalty is key to ensuring brands keep up with competition, and regardless of its broad customer reach, TV shopping channels and host of brand partnerships, QVC UK is no exception.
Here, Cosmetics Business catches up with its VP of Merchandising, Jo Lee, in association with CEW on the three things you might not know about the brand's strategy....
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