3 things you didn't know about QVC UK's merchandising team

Published: 30-Jul-2019
Retail Marketing

In association with CEW, we asked QVC UK's VP of Merchandising, Jo Lee, how it maximises its retail merchandising opportunities

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3 things you didn't know about QVC UK's merchandising team

In a crowded retail market, loyalty is key to ensuring brands keep up with competition, and regardless of its broad customer reach, TV shopping channels and host of brand partnerships, QVC UK is no exception.

Here, Cosmetics Business catches up with its VP of Merchandising, Jo Lee, in association with CEW on the three things you might not know about the brand's strategy.

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  • Companies:
  • CEW Cosmetic Executive Women
  • QVC
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