Germany’s beauty industry enjoyed consistent growth, says Annemarie Kruse
The German C&T market is doing well at the moment. According to industry association IKW, turnover for the entire sector grew 0.6% to a total of €12.9bn in 2013. Although this is not a particularly impressive increase, the C&T industry has shown solid growth across most categories.
Germany’s drugstores remain the most important retail channel for cosmetics and personal care. DM is still the market leader, followed by Rossmann, and both chains operate an extensive network across Germany. The Müller group, number three in the market, is particularly strong in its home region of southern Germany, while Budnikowsky is a smaller drugstore chain active in northern Germany.
All four chains have popular own label brands, and DM and Rossmann’s proprietary ranges are especially strong and cut into the market share of retail brands. For the German luxury beauty market, perfumeries are the biggest distribution channel. Douglas continues to be the market leader; after the major restructuring of the group following the takeover by Advent International in 2012, the perfumery retailer is now more dominant than ever. Another important retail channel for premium C&T are Germany’s two big department stores: Kaufhof and Karstadt.
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