SkinNinja is the latest app that tells consumers the potentially harmful ingredients in their cosmetics, skin care and personal care products.
It link scientific evidence to over 200,000 ingredients across 800,000 products to help users make an informed decision before purchasing a product with potentially harmful ingredients.
The app was created by Jo Osborne after she was diagnosed with skin cancer when she was 26.
She said: “Every time I spend money I am casting a vote for how I want companies to treat me.
“Right now, I am telling companies that it is okay for them to put a list of ingredients on the back of a product that I don’t understand, It isn’t.”
Users can simply scan the barcode of any product and to bring up a rating of green, amber or red depending on the health risks it poses.
From there, consumers can choose to find out expert advice about the ingredients and using SkinNinja’s proprietary technology find a healthier alternative.
“Now we all have access to transparent, unbiased health information and can make our own purchase decisions - for ourselves. Without the BS,” said Osbourne.
Transparency trend?
Back in February 2017, Unilever announced its transparency innovative for its personal care brands and lifted the lid on the unfamiliar and artificial ingredients in its products.
Unilever isn't the only major beauty company to call for transparency when it comes to ingredients.
At the supplier awards in October 2017, P&G’s Chairman of the Board, President and CEO, David Taylor, called on its partners and suppliers to make P&G more transparent.