New label deters thieves but doesn't mar branding

Published: 22-Mar-2011
Packaging

Health and beauty items are categorised as high-theft products. But now Checkpoint Systems has created a clear Enhanced Performance (EP) Electronic Surveillance (EAS) label designed to protect small cosmetics from theft without interfering with packaging or covering barcodes. Described as a visual deterrent to theft, the EA Clear labels have been proven in retailers' pilot studies to reduce shoplifting by up to 15%.

"The EP Clear label gives retailers and manufacturers the effective protection they seek for smaller merchandise that is highly susceptible to theft," says Farrokh Abadi, president of shrink management systems, Checkpoint Systems. "The proven decline in shrink is due to potential shoppers seeing that products are clearly protected – the label's electronic circuit is now visible on the products. For small high-theft items, visible deterrence is a preferred method of protection."
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How technology is taking beauty packaging to the next level

Read more
QR codes, RFID and NFC technology are just a few of the ways that brands can engage with consumers. Here are the latest advancements in cosmetic and personal care packaging

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    4 packaging trends that will dominate beauty in 2026 The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
  2. Inspiration through imitation In tandem with its Spanish manufacturing partner Envases, Vetroplas is now offering a striking new printing technique which will transform aluminium bottles
  3. L’Oréal, P&G and L'Occitane accused of greenwashing in new findings Changing Markets Foundation claims big brands' eco claims are misleading
  4. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How technology is taking beauty packaging to the next level

QR codes, RFID and NFC technology are just a few of the ways that brands can engage with consumers. Here are the latest advancements in cosmetic and personal care packaging
Packaging

Checkpoint Systems introduces tamper tag

Protects cosmetics without covering branding
Packaging

Paris Packaging Week celebrates its 25th anniversary with an iconic milestone edition

On 5 and 6 February 2026, Paris Packaging Week will celebrate its 25th anniversary, marking 25 years of innovation since the launch of PCD in 2001, the original event dedicated to the beauty market
Packaging

Benefit Cosmetics and Lumson together for the new POREfessional Smoothing and Blurring Foundation

By combining design, functionality and personality, what emerges is an eye-catching packaging able to showcase at its best the formula it guards. Just like the new POREfessional Smoothing and Blurring Matte Foundation by Benefit Cosmetics
Packaging

Inspiration through imitation

In tandem with its Spanish manufacturing partner Envases, Vetroplas is now offering a striking new printing technique which will transform aluminium bottles
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

4 packaging trends that will dominate beauty in 2026

The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
Packaging

Natural Spa Factory champions sustainability with new custom skincare & eco-packaging programme

As sustainability becomes non-negotiable for modern consumers, Natural Spa Factory has launched a new service enabling brands to create custom skincare lines paired with environmentally responsible packaging solutions
Subscribe now