Neo Investment Partners acquires stake in Victoria Beckham brand

Published: 29-Nov-2017

The luxury fashion, accessories and beauty brand has received a £30m investment from Neo Investment Partners

The fashion and beauty brand created by entrepreneur and pop singer Victoria Beckham has received a £30m investment from Neo Investment Partners, in return for a minority stake.

Neo Investment Partners specialises in luxury brands and aims to develop the Victoria Beckham brand across digital and bricks-and-mortar retail.

The partnership will also see the brand expand into new categories and ink new collaborations.

Beckham said: “NEO is the perfect partner to now accompany us on the next step of our journey: they understand my vision and my wish for the company to retain its independence, as well as my commitment to continuing to develop the brand with a unique, forward thinking approach.”

The brand has been operating since 2008, and now boasts a collection of cross-category products including fashion, accessories, footwear, eyewear and cosmetics.

The former Spice Girls star has partnered with Estée Lauder on two limited-edition collections, with the latest launching in July to sell-out success.

She also teamed up with Nails Inc in 2014 to create two nail polishes.

Global revenues for the year ending December 2016 were £36m. First half 2017 revenues indicate double-digit growth on the year.

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