US department store group Neiman Marcus is tapping into the ‘clean beauty’ trend with its latest initiative.
The luxury retailer has opened its Neiman Marcus Clean Beauty online store that allows customers to choose from products that are free from parabens, paraffin, phthalates, sulfates and silicone, and are not tested on animals.
To support the new e-commerce venture, a logo has been created that will be used online and in bricks-and-mortar stores to indicate which products are considered ‘clean’.
Michelle Gill, Divisional Merchandise Manager of Beauty at Neiman Marcus, said that it was important to highlight these free-from products so “customers can easily make an educated decision”.
"We have so many amazing products, both a part of our existing assortments and new to Neiman Marcus, that are free of these ingredients,” she continued.
“We want customers to know they don't need to sacrifice quality in order to get clean products."
The spotlighted products span make-up, skin, body and hair care, including Maya Chia The Eye Achiever Multi-Correctional Serum, Agent Nateur HOLI(ROSE) No4 Deodorant , Knesko Skin Nano Gold Repair Collagen Face Mask and Kjaer Weis Lipstick.
Neiman Marcus is not the only US retailer to promote its ‘clean beauty’ offering. In March, Whole Foods launched its Whole Foods Market Better Beauty Swap to raise awareness of ‘clean’ ingredients labels and Sephora unveiled its Clean at Sephora label in 2018.
Meanwhile in the UK, health and food retailer Holland & Barrett rolled-out its Clean & Conscious Beauty concept in July.