Stripes Beauty, founded by actress Naomi Watts, is now available to shop online through Ulta Beauty’s website and in the retailer’s Wellness by Ulta Beauty Boutiques.
The partnership marks a major milestone for Stripes Beauty, expanding access to the menopause-focused beauty brand’s targeted products across the US.
Stripes Beauty claimed it also highlights Ulta Beauty’s investment in the wellness category, reflecting growing recognition of how women's needs differ during menopause – an area historically underserved.
A selection of the brand’s hero products, including Vag of Honor intimate hydrating gel and The Full Monty body oil, is now available to shop on ulta.com.
Stripes Beauty’s in-store debut comes within select Wellness by Ulta Beauty boutiques across the US, where shoppers will be able to experience a curated in-store introduction to the brand’s midlife-focused, full-body range.
The partnership is the next step in the brand’s mission to make menopause-focused products more accessible.
Last year, Stripes Beauty teamed up with telehealth provider Wisp to broaden access to holistic, end-to-end care for women navigating perimenopause and menopause.
The pro-ageing beauty and wellness brand also partnered with Credo Beauty in 2025, becoming the first menopause-focused brand to be stocked online and in-store by the retailer nationwide.