Monday Haircare founder debuts Daise to democratise teen beauty market

By Amanda May | Published: 28-Jan-2025

Jaimee Lupton’s Daise is a ‘fun’, mood-matching fragrance and body care brand developed with the industry’s fastest-growing group of young beauty consumers in mind

You need to be a subscriber to read this article.
Click here to find out more.

Monday Haircare’s founder is breaking into the body care and fragrance market with an affordable range aimed at “discerning” Gen Z and Gen Alpha.

Jaimee Lupton’s new brand Daise is described as a ‘clean’ range of mood-matching products which encourage “playful” experimentation via mix-and-match layering.

The formulations are contained in brightly coloured bottles, including daisy-shaped ones, which lean into the ‘putting the play back into packaging’ trend.  

“Gen Z's direct and indirect spending power is upward of US$450bn – predicted to increase by 48% before 2030 – and Gen Alpha are now the fastest-emerging cohort of beauty consumers,” Lupton told Cosmetics Business.

“Teens have an enthusiasm for beauty and fragrance that goes beyond

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like