Monday Haircare’s founder is breaking into the body care and fragrance market with an affordable range aimed at “discerning” Gen Z and Gen Alpha.
Jaimee Lupton’s new brand Daise is described as a ‘clean’ range of mood-matching products which encourage “playful” experimentation via mix-and-match layering.
The formulations are contained in brightly coloured bottles, including daisy-shaped ones, which lean into the ‘putting the play back into packaging’ trend.
“Gen Z's direct and indirect spending power is upward of US$450bn – predicted to increase by 48% before 2030 – and Gen Alpha are now the fastest-emerging cohort of beauty consumers,” Lupton told Cosmetics Business.
“Teens have an enthusiasm for beauty and fragrance that goes beyond