Monat enters France as it continues European expansion

By Austyn King | Published: 18-May-2023

The direct selling vegan beauty brand hopes to reach a wider global audience and provide job opportunities via its social selling programme

Monat, the direct selling beauty brand, is now available in France.

The company’s full range of products, including its hair care, skin care and wellness ranges, will be available in the country via the company’s e-commerce site as well as its social selling programme.

Monat said it hopes the move will provide job opportunities and security for its sellers – known as market partners – as well as introducing its business and products to a wider global audience, following its expansion into more European countries.

“Our company successes within Europe have shown that social selling has quickly become a preferred way to not only buy but for people to create their own financial future,” said Tamila Kerimova, Senior Vice President and General Manager for Monat’s European business.

“There’s been a real movement in consumer demands, especially with the global pandemic shifting the economy in many countries towards e-commerce businesses.

“Following the successful launch in certain European countries, we know the time is right to expand into France and build on the self-confidence and financial wellbeing business model we’re becoming known for.

“Our extensive research has shown us that both France has strong potential to embrace our business programme and ensure another successful expansion.”

Monat is currently available in the UK, Ireland, Poland, Spain and Lithuania, as well as Australia, New Zealand, Canada and its native US.

The company expanded into bricks-and-mortar last year with the opening of its first-ever pop-up store in London.

Monat will roll out across France this month via a series of roadshows and events to introduce the brand’s business model, before launching its French e-commerce site this summer.

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