Molton Brown puts personalisation at centre of new concept store

By Becky Bargh | Published: 16-Oct-2019
Fragrance Retail

Full of interactive and sensorial moments, the new London space takes inspiration from Molton Brown’s first-ever salon in Mayfair

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Molton Brown puts personalisation at centre of new concept store
Molton Brown puts personalisation at centre of new concept store

Staying relevant in the retail sector has never been more paramount for beauty brands as pressure mounts from e-commerce and customers to stand out.

But a contemporary and futuristic design does not necessarily guarantee success among consumers.

Instead of looking to a new generation of retail ingenuity, British fragrance brand Molton Brown has delved into its heritage to find inspiration for its latest concept store.

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  • Companies:
  • Kao Group
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