This extraordinary evening takes guests on a captivating exploration in Amsterdam, where visionary science meets exceptional artistry in a breathtaking fusion of innovation and art.
[MoleculArt], a light installation inspired by the Polynode series by Lumus Instruments, is being designed at the Tobacco Theater, outside the context of In-Cosmetics Global fair. It invites guests to fully immerse themselves in the composition of light – a concept that perfectly articulates Givaudan Active Beauty’s brand values of high-precision, aesthetics and innovation.
A vision of audacious Science through the prism of art
Curated by the expertise of Nxt Museum—an experimental art museum in Amsterdam that explores the intersection of art, technology, science, and sound—and the creative vision of Lumus Instruments–a multidisciplinary studio that works with light, sound and structure in various forms of installation art and scenography–, guests will be immersed in a living landscape of sensory expression inspired by molecules.
Merel van Helsdingen, Founder & Managing Director of Nxt Museum, shares: “Through art, you can tell stories, you can drive change, you can create impact in a very poetic, beautiful, and calm way—taking people to a different dimension.”
Timo Lejeune, Co-founder and Creative Director of Lumus Instruments, adds: “We have a very close affinity to technology, so high precision inspires us.”
Farida Tir Teerlinck, Global Communication & Marketing Manager Givaudan Active Beauty, states: “The pioneering scientists at Givaudan Active Beauty take skincare iconic molecules to a new level. Mimicking this audacity, the mesmerising kinetic art piece designed by Lumus invites guests to experience an imaginary space where Science is elevated to Art.”
EYE Precision, the limited edition concept
As a lasting impression, guests departed with a custom-designed inspirational concept, thoughtfully designed around the event’s central theme.
EYE Precision: a luxurious eye contour treatment designed to rejuvenate, hydrate, and illuminate the delicate eye area with high-precision ingredients.
Each dose delivers the targeted benefits of key active ingredients from Active Beauty’s pioneering technologies. Reflecting the synergy of our six pillars of expertise, EYE Precision offers a precisely measured daily dose for a complete 21-day skin renewal cycle.
● Blue Biotech with Evernityl™ - even skin
● White Biotech with PrimalHyal™ UltraReverse - rejuvenating
● Green Fractionation with Escin – anti-puffiness
● Visual Cues with Unispheres® Pink S - attractiveness booster
● Specialties with Neossance™ Hemisqualane & Squalane – hydrating & nourishing
● Delivery Systems with NV Hyalocollagreen ECO - anti-wrinkles
