Models Own has launched its collection of Pro-Foundation Sticks (£9.99) that have been created with an inbuilt primer, designed to help foundation stay on all day long.
The ethically certified products will be available in 15 shades, which will allow consumers to not only use their main skin tone shade but also the lighter and darker shades for concealing and contouring.
The formula is designed to provide full-coverage and also for on-the-go touch-ups.
Products will be available from the 10 November at modelsownit.com and in all UK Models own stores.