Mindful beauty goes mainstream with aromatherapy sales up by 500%

By Sarah Parsons | Published: 24-Jun-2019
Fragrance Skin Care Marketing

British consumers are turning to luxury aromatherapy-based products in 2019 to help destress

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Anxious, burnt-out consumers are turning to aromatherapy to find solace, as sales of stress-relieving scented products increased by more than 500%.

New figures by market researcher The NPD Group reveal that the mindful beauty trend

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