Milk Makeup, the US digital native brand, has achieved 100% online sales growth since launching in 2016.
The inclusive millennial-focused brand, which has 621k followers on Instagram, revealed it is on a similar growth trajectory for 2018.
Speaking to Cosmetics Business, Morgan Fleming, Senior E-commerce Director at Milk Makeup, said: “Customers expect more from their make-up products than ever before.
“That was part of the reason that
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