Hair care brand Mielle has tapped two National Football League (NFL) players to join its roster as it enters its second year as the NFL’s Official Textured Hair Care Partner.
Philadelphia Eagles quarterback Jalen Hurts and Houston Texans Defensive End Will Anderson Jr. have teamed up with the brand to shine a spotlight on how grooming and textured hair care can affect how men prepare and perform.
“Our first year with the NFL validated that textured hair care has a meaningful and authentic role within sports, and that this is a product performance conversation, not just a beauty conversation,” said Noelle Roberts, Mielle Commercial Leader.
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“The partnership created an opportunity to connect healthy hair to the preparation, discipline and routines that are already part of athletes’ everyday lives, while increasing visibility for textured hair within one of the biggest stages in sports.”
With the partnership now in its second year, Mielle set out to build on the groundwork laid in year one.
“In year two, we are deepening, not expanding, our existing NFL partnership by adding Jalen Hurts and Will Anderson Jr. as athlete partners,” said Roberts.
“Their involvement allows us to move from establishing the connection between Mielle and football to demonstrating it thr
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