Melvita patents organic honey complex for dry skin

Published: 27-Sep-2011
Body Care

Could be first of many

Organic beauty company Melvita has gone back to its roots to recreate its Apicosma body range based on a patent pending 3-Honey Organic Complex.

Clinically proven to nourish, repair and revitalise, using transcriptone DNA skin testing, the complex is said to boast a synergistic action beyond the sum of its thyme, acacia and orange blossom honey parts. The product range, which has also undergone clinical testing, is designed to target the causes of dry skin and not just the symptoms, replenishing lost nutrients, thickening the epidermis and strengthening the skin.

The range of four Apicosma products includes Ultra Nourishing Body Balm, a rich body balm described as a winter skin hero product; Skin Softening Nourishing Body Milk; Extra Rich Hand Cream; and Repairing Lip Balm.

In addition to the honey complex, other ingredients used from the hive are royal jelly and beeswax. Other ingredients include cocoa and shea butters, macadamia and argan oils, and chestnut extract. All products contain the same fragrance complex.

This is the first patent from Melvita but the company is working on other areas with different complexes and different honeys. “We know there are further fractions we can go to with beehive products,” says Samy Hamada, Melvita’s head of R&D. “Honey is the DNA of the brand – the bees are its lifeblood.”

Hamada is also adamant that organic products can reach the same effects as traditional products. “Not in every format – for example not in hair colourants – but certainly in skin care. We’re working on areas like anti-ageing and are reaching our benchmark results.

“Today the difference between classical and organic is very different because we have green chemistry. I think in five years we will be the same.”

The new Melvita Apicosma body range launches worldwide in November.
  • Companies:
  • Melvita
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Body care turns holistic as body masks and oils break through

Read more
Consumers are starting to prioritise body as well as face as new products and unusual food-based ingredients perform well

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches out now Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18
  2. Cosmetics Business reveals the top 5 body care trends of 2024 in new report Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
  3. A Step-by-Step Guide To Lash Lift/ Lash Lamination An experienced lash artist is aware that mascara alone does not always produce the desired results. Eyelash extensions are easy beauty fix, but they can cost a lot and need constant maintenance. As a significantly more natural and low-maintenance alternative, lash lifting fills this void
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why 2025's body care lines must be both scented and skinified Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet the new generation of high-tech hand and nail care Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Body care turns holistic as body masks and oils break through

Consumers are starting to prioritise body as well as face as new products and unusual food-based ingredients perform well
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Scrubbing up well with super-charged body care

Super-charged with additional skin care benefits, body scrubs have polished up their act
Body Care

Melvita slims with pink berries
Body Care

Melvita caters for dry skin with L'Argan Bio Body
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 beauty launches out now

Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 beauty launches tapping Wicked and Gladiator II

Lush launched its Wicked bath and body collection in November, and Paul Mescal is fuelling the mini-mullet craze with his hairstyle in Gladiator II
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The magic behind Lush’s Wicked beauty pop-up

The pop-up is housed in King's Cross St. Pancras station and features Lush’s entire Wicked bath and body care collection
Subscribe now