British luxury supplement brand Lyma has tapped three new ambassadors for its latest campaign.
The trio are model Laura Bailey, explorer Inge Solheim and rapper Luke Smith, also known as Luc Skyz.
According to the wellness company, the new Lyma Exceptionals Ambassadors are said to be all long-term users of the brand' supplement range.
The campaign, according to Lyma, aims to inspire others to be exceptional and celebrate those who strive to perform at the highest level in their profession.
English model Bailey described the supplements as her "security blanket" and her "baseline health foundation that supports everything else".
Best known for leading the Walking With The Wounded expeditions to the North and South Poles with Prince Harry, explorer Solheim commented: “If you want anything extraordinary in life, you have to do something extraordinary.”
“Ordinary effort does not lead to extraordinary results."
Meanwhile, brother to Zadie Smith, the author of Swing Time, Smith added: “When I found out about LYMA, I was really intrigued. I believe supplements can add to a well-balanced diet and improve your performance.
“Lyma really did do that, it’s helped me to sleep better and, feel more calm."
The campaign, which was shot in-part by Bailey in London and Norway, will roll-out from February.