Maybelline has announced the appointment of Ningning, a member of the South Korean girl group aespa, as its new Brand Ambassador for North and Southeast Asia.
The singer will represent the L’Oréal-owned brand in key regional markets, featuring in upcoming product and brand campaigns.
Ningning’s inaugural appearance for Maybelline will be in the campaign for the Lash Sensational Sky High mascara.
Expressing enthusiasm about the partnership, Juliana Bobadilla, Brand Head of Maybelline North Asia, said: “We are beyond excited to welcome Ningning to the Maybelline New York North Asia and Southeast Asia family.
“Her undeniable impact on North Asia and Southeast Asia pop culture and beauty trends, paired with her confidence and creativity, reflect Maybelline’s brand values.”
“With Ningning, we are excited to connect more with make-up enthusiasts and inspire them to express themselves and own their unique beauty.”
Ningning is best known for singing in the South Korean girl group aespa who debuted in 2020.
In addition to her role with Maybelline, she serves as a brand ambassador for luxury fashion brand Versace and has amassed a substantial following on social media platforms.
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