Mass trumps luxury at L'Oréal

Published: 6-Nov-2009

L'Oréal has retained the confidence of the financial market with third quarter 2009 figures showing a dip of only 0.7% in sales to €4.2bn, only fractionally below the results expected by industry analysts. Sales in the first nine months of this year went up 0.7% to €13bn. Group sales in terms of comparable year-on-year conditions were up 0.8%, above forecasts.


L'Oréal has retained the confidence of the financial market with third quarter 2009 figures showing a dip of only 0.7% in sales to €4.2bn, only fractionally below the results expected by industry analysts. Sales in the first nine months of this year went up 0.7% to €13bn. Group sales in terms of comparable year-on-year conditions were up 0.8%, above forecasts.

The mass market products division of the group which accounts for almost half total turnover rose by 3.2% in the reporting quarter or double the growth recorded in both the preceding quarters.

Sales in Europe and North America dropped by 2.4% and 1.3% respectively but demand remained strong in Asia and Latin America with Asia posting growth of 11.4% while in the single market of China L'Oréal achieved market leader position in the men's products segment.

The group's luxury products area, including YSL Beauté and Armani, saw sales down by over 5% in the quarter and by 10.6% in the nine-month period.

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