Martha Stewart steers CBD empire into cosmetics

By Becky Bargh | Published: 20-Jan-2022

From being introduced to CBD by Snoop Dogg, Stewart is taking her brand to new highs

American businesswoman Martha Stewart has dominated television screens for decades, and now she is on a mission to build a CBD empire.

This week, the 80-year-old’s brand – Martha Stewart CBD – has made its first category expansion into the beauty arena with a selection of skin care skus.

Developed with Marquee Brands and Canopy Growth Corporation, of which Stewart sits on the advisory board, the products have been developed to improve specific daily wellbeing, from muscle recovery to stress management.

The Wellness Topicals range comprises the brand’s Super Strength CBD Cream, Sleep Science CBD Cream and Daily De-Stress CBD Cream, available in 20ml, 50ml and 150ml, and range from US$19.99 to $99.99.

As well as market-leading levels of CBD, the formulas contain co-actives and aroma-technology, to give the desired results.

“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team,” said Stewart.

“I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation and stress.”

It was Calvin Broadus Jr – otherwise known as Snoop Dogg – who introduced Stewart to CBD, and led her to launch her own line of products with Canopy Growth.

The American rapper also has a line with Canopy, called Leafs by Snoop.

Shortly after the introduction by her pot-head pal, Stewart’s debut line hit the market in September 2020, with a collection of CBD gels, oil drops and gummies, aimed at people and their pets.

“Martha Stewart CBD offers consumers simple solutions to improve everyday wellness and we’re thrilled to expand into a new category with the launch of these CBD Wellness Topicals,” added Canopy’s VP of Skincare & Topicals, Anna Persaud.

“Proven to work and tested with consumers, these high-quality, effective topical solutions are scientifically formulated and rigorously tested at the peak of industry standards, and the new line represents the latest innovation in Martha Stewart’s growing portfolio of accessible CBD offerings.”

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