TV personality and radio host Mark Wright has been tapped by The Perfume Shop to front its 2020 Christmas campaign.
Set to launch on 2 November, Wright is expected to reveal his ‘favourite fragrance’ and encourages customers to do the same.
Wright will also announce the winners of the retailer’s annual Love Perfume Awards later today.
“I’m so excited to work with The Perfume Shop this year on their brilliant Christmas campaign,” said the former The Only Way Is Essex cast member.
“We all know how your favourite perfume can put a smile on your face and a spring in your step and I can’t wait to reveal my favourite fragrances to The Perfume Shop’s customers.”
Meanwhile, Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director, said that Wright embodies the “fun, cheeky spirit of The Perfume Shop”.
“We’re so excited to be able to add some celebrity sparkle to Christmas this year and we know our customers are going to love seeing what Mark has in store,” she added.