Many moisturisers marketed as hypoallergenic or fragrance-free actually are not

By Sarah Parsons | Published: 8-Sep-2017
Ingredients Marketing

A new study has investigated the misleading marketing body care claims to warn consumers of the hidden ingredients

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Moisturisers marketed as ‘fragrance-free’ or ‘hypoallergenic’ may not be living up to their labels, a new study has revealed.

The researchers at Northwestern University said consumers should not trust the claims made by skin care brands.

The US scientists tested 174 body moisturisers and discovered that almost half

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  • US Food and Drug Administration (FDA)
  • Northwestern
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