After many fits and starts it appears that men are now taking a serious interest in how they look and male grooming products are here to stay. This is based on figures from Euromonitor International that show a 5% rise in sales of male toiletries excluding shaving items in 2013. Mintel reported that approximately 60% of all men between 18 and 34 use facial moisturisers, and in the UK 11% of men frequently use a bronzer.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.Featured companies
![](/article-image-alias/basf-personal-care-and-nutrition-gmbh-2.jpg)
![](/article-image-alias/mibelle-biochemistry.jpg)
![](/article-image-alias/rahn-2.jpg)
![](/article-image-alias/tri-k-industries-20.jpg)
- Companies:
- IMCD Group
- Biocogent
- Evonik
- KemCare