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Marketing
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
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Ingredients
Jelly products are taking over beauty cabinets again thanks to elevated formats
Jelly-textured beauty products are in vogue once again thanks to giants like Sol de Janeiro, Makeup by Mario and Milk Makeup delivering sophisticated new formulas that provide practical utility, high payoff and emotional resonance
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Colour Cosmetics
Cosmetics Business' fantasy Traitors line-up – US beauty brand founders edition
The Cosmetics Business team has drafted up a dream line-up of US beauty brand founders we would love to take part in a hypothetical beauty-themed special of The Traitors television show. Discover who made it into our fantasy castle…