Make-up to drive Russian C&T market by 2012

Published: 3-Dec-2009

By 2012 nearly 16% of C&T revenue generated in Russia will come from the colour cosmetics segment, market research group RNCOS predicts. RNCOS credits colour cosmetics with being one of the most dynamically growing segments of Russia’s C&T industry due to the influence of fashion trends and innovations.


By 2012 nearly 16% of C&T revenue generated in Russia will come from the colour cosmetics segment, market research group RNCOS predicts. RNCOS credits colour cosmetics with being one of the most dynamically growing segments of Russia’s C&T industry due to the influence of fashion trends and innovations.

Russian Cosmetics Market Forecast (2008-2012), a report by RNCOS, says that sales of colour cosmetics in the region have risen by nearly 11% in recent years, generating more than $1.5bn in 2008. Make-up consumption among Russian women is the highest in the European region, with approximately 80% of Russian women using make-up. The colour cosmetics segment has also been impacted far less than other C&T segments. This, says RNCOS, results from a favourable shift in consumer behaviour among mass and luxury product categories.

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