Make-up's financial crisis: Why have consumers fallen out of love with drugstore brands?

By Sarah Parsons | Published: 25-Sep-2019
Colour Cosmetics Finance Marketing

Once beacons of the beauty industry, Cosmetics Business investigates how legacy drugstore make-up brands L’Oréal Paris, Rimmel and Revlon have fallen from grace – and why it's more than the rise of indie brands

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The beauty industry is in the midst of a gold rush. A string of ‘unicorn start-ups’ such as Huda Beauty, Glossier and Pat McGrath are celebrating billion dollar figures.

Luxury names like NARS and Charlotte Tilbury have extended cult products Orgasm and Pillow Talk into fully-fledged lines. And, almost every week an influencer collaboration sells out. But not everyone is basking in the glow.

Once icons of the beauty business,

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