Maiya Tanaka announces endorsement with Katherine Cosmetics

Pro golfer to work with new industry entrant from Lauder veteran

Pro golfer Maiya Tanaka has announced an endorsement relationship with Katherine Cosmetics, a new entrant into the cosmetics and beauty industry founded by 23-year-old Estée Lauder veteran Katherine ‘Annie’ Finch.

Tanaka will be featured as a brand ambassador for Katherine Cosmetics in trade, print and online advertising for the company’s K-Sport Beauty product line, as well as making a number of personal appearances on behalf of Katherine Cosmetics as part of the current Symetra Tour season.

You may also like

Colour Cosmetics

Katherine Cosmetics receives new investment

US cosmetics company announces “aggressive” plans to expand in the US and enter new global markets
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Move over Y2K, Rivals’ 80s glam is party season’s nostalgic beauty trend

The success of streaming service Disney+’s adaptation of Jilly Cooper’s ‘bonkbuster’ could further boost eighties hair and make-up trends
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty's ‘Wicked’ winter is here, but can it last?

The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
Colour Cosmetics

Lancôme lands singer Olivia Rodrigo as global brand ambassador

The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 beauty launches tapping Wicked and Gladiator II

Lush launched its Wicked bath and body collection in November, and Paul Mescal is fuelling the mini-mullet craze with his hairstyle in Gladiator II
Colour Cosmetics

Viral make-up brand P.Louise to open Christmas event after stellar sales

The TikTok Shop best-selling brand is hosting a month-long wonderland to elevate its presence after achieving 125% year-on-year growth
Colour Cosmetics

Urban Decay signs American basketball player Cameron Brink as ambassador

The Los Angeles Sparks star has signed a multi-year deal with the L’Oréal-owned make-up brand as it recognises the power of beauty-sport partnerships
Subscribe now