Beauty incubator Maesa has unveiled its latest programme designed to boost fledgling beauty brands from minority and underserved communities.
The company’s Maesa Magic Incubator will award a US$35,000 grant to participants, as well as providing them with mentorship and education to grow their beauty and wellness businesses.
With a focus on underrepresented communities including women, BIPOC, LGBT+, differently abled and senior individuals, Maesa said it aims to address the challenges faced by businesses in the early or pre-launch phase, who are often excluded from similar initiatives.
“Maesa embraces the principle that investing in our communities yields shared rewards – and a little bit of magic," said Piyush Jain, CEO of Maesa.
"By breaking down barriers and offering our proven expertise, the Maesa Magic Incubator aims to create a more inclusive and diverse beauty industry, thriving on innovation and creativity."
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Maesa is known for developing celebrity beauty brands including Drew Barrymore’s Flower Beauty, Kristin Ess Hair, itk Skincare by YouTubers Brooklyn & Bailey McKnight, Andrew Fitzsimons Hair and more.
Eligible entrepreneurs can apply to the programme until 1 September at maesa.com.