Beauty incubator of Drew Barrymore’s Flower Beauty makes Gianni Pieraccioni chief exec

By Becky Bargh | Published: 29-Jan-2021

The former Coty Executive VP brings 40 years’ experience with him to the growing business

Beauty incubator brand Maesa has appointed Coty’s former Executive Vice President Gianni Pieraccioni as its CEO, effective 1 February.

The business behind Drew Barrymore’s Flower Beauty and Hairitage by Mindy McKnight, has appointed the seasoned executive to head up the company as it moves to become a global player.

The company’s current founder and CEO Julien Saada will transition to Chairman of the Board and Chief Strategy Officer.

Prior to joining the team at Coty in 2019, Pieraccioni served as Chief Operating Officer for Revlon and Managing Director at Johnson & Johnson.

“I am delighted to be joining Maesa, a truly innovative company in the beauty space, to work with the team to take Maesa into the next phase of its growth as a global brand incubator,” said Pieraccioni.

“Maesa’s position as a high growth partner to the global beauty industry, its balance of creativity and commercial drive, as well as the presence it has in both North America and EMEA, are what drew me to the company.

“I very much look forward to leading this business as well as the top-notch team that has made it grow so fast under Julien’s watch.”

Maesa’s Chairman of the Board, Ryan Cotton, added: “Gianni brings deep passion and expertise in beauty and embodies many of the values that have made Maesa successful over time.

“We are hugely grateful to Julien Saada, a remarkable founder who has built a remarkable business.

“Julien’s decision to hand leadership to an experienced industry leader reflects his desire to continue to build and grow this special company. We are thrilled Julien will remain engaged on the Board in shaping its future.”

Maesa is primarily owned by Bain Capital Private Equity, which acquired a majority stake in the business in 2019.

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