Lumene marks 40 years with further US expansion

Published: 28-Jan-2010

Finnish skin care and colour cosmetics brand Lumene, which turns 40 this year, is to further consolidate its position in the US market by entering into retail distribution with Walgreens. The brand is currently sold in 7,000 outlets in the US including CVS, Ulta, Duane Reade, Sears and Target. The Walgreens range will consist of Lumene’s six most popular skin care products and will be delivered to approximately 3,500 Walgreens stores by autumn 2010. According to parent company Lumene Oy, the intention is to have Lumene products available in 14,000 stores in the US by the end of 2011.


Finnish skin care and colour cosmetics brand Lumene, which turns 40 this year, is to further consolidate its position in the US market by entering into retail distribution with Walgreens. The brand is currently sold in 7,000 outlets in the US including CVS, Ulta, Duane Reade, Sears and Target. The Walgreens range will consist of Lumene’s six most popular skin care products and will be delivered to approximately 3,500 Walgreens stores by autumn 2010. According to parent company Lumene Oy, the intention is to have Lumene products available in 14,000 stores in the US by the end of 2011.

As well as Finland and the US, the brand is available in the Nordic countries, Baltic countries and Russia and there are plans to expand this list further. “We’re planning to enter at least one new market this year and possibly a second one,” president and ceo of Lumene Oy Tapio Pajuharju told cosmeticsbusiness.com. It seems unlikely that the UK will be among these new markets, however. “We’ve been consulting and researching UK consumers and we see a lot of things that click with UK consumers. But we’d need to find a partner and there are no current plans,” says Pajuharju.

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