Lovea ploughs funding into first television advertisement

Published: 18-Mar-2015
Marketing Sun Care

The brand is using prize money to partially fund the venture

You need to be a subscriber to read this article.
Click here to find out more.

French toiletries brand Lovea, well known in France for its sun care products sold in supermarkets, is about to launch its first television advertising campaign on channel TF1.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Finance

Laboratoires Biocos reorganises French operation

Read more
Sales triple in the last four years

Trending Articles

  1. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  2. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The impact of Lush's anti-social media strategy three years on Chief Digital Officer Jack Constantine on the effects of the retailer’s social media hiatus, driving growth through other channels and his views on the discord surrounding platform moderator issues
  4. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

Finance

Laboratoires Biocos reorganises French operation

Sales triple in the last four years
Packaging

Cosmoprof Asia 2025 celebrates beauty innovation: Finalists and jury revealed for the awards

The spotlight is on innovation and creativity as Cosmopack Asia and Cosmoprof Asia announce the finalists of the prestigious Cosmopack Asia & Cosmoprof Asia Awards, curated by BEAUTYSTREAMS
Marketing

CPL Aromas and Bontoux Inaugurate the CPL Aromas School of Radiance in Madagascar: A Commitment to Education and Community

CPL Aromas, a global leader in the fragrance industry, together with its partner Bontoux, celebrated the official opening of a new school in Fanivelona, a remote village in eastern Madagascar
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Career advice: How I became founder of agency Yellow Flamingo

In partnership with CEW UK, Catherine Bossom reveals how she started Yellow Flamingo – an agency which works with beauty brands to propel their sales growth – and how her start at Harrods’ beauty hall shaped her career
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

British Beauty Council names rugby star Tatyana Heard debut Sports Ambassador

Heard’s appointment was unveiled by British Beauty Council founder and CEO Millie Kendall during the organisation's British Beauty Week 2025
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
Subscribe now