Lovea ploughs funding into first television advertisement

Published: 18-Mar-2015
Marketing Sun Care

The brand is using prize money to partially fund the venture

You need to be a subscriber to read this article.
Click here to find out more.
Lovea ploughs funding into first television advertisement

French toiletries brand Lovea, well known in France for its sun care products sold in supermarkets, is about to launch its first television advertising campaign on channel TF1.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Finance
Laboratoires Biocos reorganises French operation

Laboratoires Biocos reorganises French operation

Read more
Sales triple in the last four years

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    La Roche-Posay to Neutrogena: New BEMT sunscreens hitting shelves in the US Bemotrizinol (BEMT) is the first new ingredient approved by the US Food and Drug Administration (FDA) for use in over-the-counter SPFs in the states since 1999. Now, brands such as La Roche-Posay, Neutrogena and Ultra Violette have launched new skus in the US formulated with the BEMT
  2. La Roche-Posay unveils first Anthelios sunscreen featuring bemotrizinol (BEMT) The L’Oréal-owned dermatological beauty brand’s new Anthelios UV Defense SPF 50 Sunscreen has hit the US market containing BEMT, the first new ingredient approved by the FDA for use in over-the-counter SPFs in the states since 1999
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
  4. Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores Luxury British department store chain Selfridges has released its Christmas campaign, taking consumers around the world through festive cityscapes and in-store experiences
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’ Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

Finance

Laboratoires Biocos reorganises French operation

Sales triple in the last four years
Retail
Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Selfridges unveils Christmas campaign in London, Manchester, Birmingham and digital stores

Luxury British department store chain Selfridges has released its Christmas campaign, taking consumers around the world through festive cityscapes and in-store experiences
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

Armani Beauty ambassador Jonathan Bailey fronts new ‘The Power of Will’ interview series

British actor Jonathan Bailey, who is ambassador for Armani Beauty’s I Will men’s fragrance, stars in a new video series for the scent, alongside fellow ambassadors, musician J Balvin, Formula 1 driver Carlos Sainz and entrepreneur Simon Squibb
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
La Roche-Posay to Neutrogena: New BEMT sunscreens hitting shelves in the US

La Roche-Posay to Neutrogena: New BEMT sunscreens hitting shelves in the US

Bemotrizinol (BEMT) is the first new ingredient approved by the US Food and Drug Administration (FDA) for use in over-the-counter SPFs in the states since 1999. Now, brands such as La Roche-Posay, Neutrogena and Ultra Violette have launched new skus in the US formulated with the BEMT
Marketing
Nivea Sun gears up to become Official Sun Protection of the Tour de France

Nivea Sun gears up to become Official Sun Protection of the Tour de France

The five-year partnership between Nivea Sun and the Tour de France will see the Beiersdorf-owned brand promote sun protection across 20 European countries, beginning in March 2027
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Mona Kattan’s Kayali expands gourmand fragrance line Yum with Vanilla Cupcake I 108

Mona Kattan’s Kayali expands gourmand fragrance line Yum with Vanilla Cupcake I 108

The scent-layering brand is bolstering its hero House of Yum gourmand fragrance collection with birthday cake-inspired Vanilla Cupcake | 108. Kayali CEO Mona Kattan explains why this was a ‘natural next chapter’ for the business
Skin Care
SID MEDICOS to participate in AMWC Latin America 2026 in Colombia, building on its engagement in Mexico

SID MEDICOS to participate in AMWC Latin America 2026 in Colombia, building on its engagement in Mexico

SID MEDICOS, a global beauty and aesthetics company, is continuing to expand its engagement across Latin America as it heads to Colombia following two industry events in Mexico
Subscribe now