Loewe lives la vida loco

Published: 16-Jun-2010

Spanish fashion house takes a fresh look at its classic Aire fragrance portfolio

Spanish luxury brand Loewe has introduced a new fragrance for the modern, seductive woman. According to Loewe, Aire Loco is a spicy and exotic floral fragrance with top notes of Italian bergamot, magnolia, pink pepper and freesia leading to cool fruity floral tones of passion fruit sorbet, orange flower, rose absolute and jasmine. Finally, the down comprises cedar, cardamom, vanilla and patchouli. The juice comes in a shiny metallic yellow-green bottle with a curved and twisted shape, described as fun, eye-catching and instantly recognizable.

The edt comes in 30ml, 50ml and 100ml sizes and a deodorant spray is also available.

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