Loewe lives la vida loco
Spanish fashion house takes a fresh look at its classic Aire fragrance portfolio
The edt comes in 30ml, 50ml and 100ml sizes and a deodorant spray is also available.
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Cosmetics Business picks: 9 luxury beauty launches
Read moreThe first week of September brings fragrance launches from Loewe and Diptyque, luxury lip care from Dior and Dolce & Gabbana, and a big brand collaboration from Augustinus Bader and Victoria Beckham
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Fragrance
L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland
The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’
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Fragrance
Mona Kattan’s Kayali teams up with Calm to make wellbeing tools more accessible
The fragrance brand is giving customers three months of free access to Calm’s Premium membership with every purchase made throughout May, enabling them to access the app’s guided meditations, sleep stories and mindfulness tools