Loewe lives la vida loco

Published: 16-Jun-2010
Fragrance

Spanish fashion house takes a fresh look at its classic Aire fragrance portfolio

Spanish luxury brand Loewe has introduced a new fragrance for the modern, seductive woman. According to Loewe, Aire Loco is a spicy and exotic floral fragrance with top notes of Italian bergamot, magnolia, pink pepper and freesia leading to cool fruity floral tones of passion fruit sorbet, orange flower, rose absolute and jasmine. Finally, the down comprises cedar, cardamom, vanilla and patchouli. The juice comes in a shiny metallic yellow-green bottle with a curved and twisted shape, described as fun, eye-catching and instantly recognizable.

The edt comes in 30ml, 50ml and 100ml sizes and a deodorant spray is also available.

See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 9 luxury beauty launches

Read more
The first week of September brings fragrance launches from Loewe and Diptyque, luxury lip care from Dior and Dolce & Gabbana, and a big brand collaboration from Augustinus Bader and Victoria Beckham

Trending Articles

  1. Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging The US beauty giant, which owns Jo Malone London, has filed a claim for trademark infringement, passing off, and breach of contract against perfumer Jo Malone, Jo Loves, and Zara UK with the UK High Court
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 8 of this week’s best beauty launches Spring colour cosmetics launches from Hailey Bieber’s Rhode and Kiko Milano, a palette resurrection from Makeup by Mario and a new gel fragrance format by Dolce & Gabbana feature in this week’s biggest beauty launches
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 new beauty launches for March 2026 Skin care by Tatcha and Dr Barbara Sturm, fine fragrances from Chanel and Dolce & Gabbana and new era technology from Shark Beauty and FaceGym make up some of the biggest beauty launches from the past week
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Berry nice: why fragrance is turning fruity in 2026 with strawberry and raspberry notes YSL Libre Berry Crush, Miu Miu Miutine and Destin de Balmain are among the blockbuster fragrance launches bringing berry up to date for modern tastes
  5. Estée Lauder Companies executive Kendal Ascher dies aged 56 Ascher had worked for the luxury beauty giant for more than 25 years, starting as Account Executive for Aramis Designer Fragrances in 1995, and most recently serving as VP and GM of the ELC’s luxury portfolio

Upcoming event

PCPC Beauty Collective Summit 2026

23-25 March | Miami, US See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 9 luxury beauty launches

The first week of September brings fragrance launches from Loewe and Diptyque, luxury lip care from Dior and Dolce & Gabbana, and a big brand collaboration from Augustinus Bader and Victoria Beckham
Body Care

Cosmetics Business Picks: 7 new beauty and hair care launches out now

Cosmetics Business rounds up seven new beauty and hair care launches out now, including a look at CAIA Cosmetics' exclusive Y2K collab with MTV
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 new fragrance and skin care launches out now

Cosmetics Business rounds up six new beauty launches out now, as well as a look at Louis Vuitton’s upcoming fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 beauty launches for April

Cosmetics Business has picked eight beauty products out now, including an exclusive look at Rihanna’s new Hella Thicc Volumizing Mascara
Fragrance

Loewe bottles brand Aura

The Spanish luxury brand is to launch its latest fragrance for women in September
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 8 of this week’s best beauty launches

Spring colour cosmetics launches from Hailey Bieber’s Rhode and Kiko Milano, a palette resurrection from Makeup by Mario and a new gel fragrance format by Dolce & Gabbana feature in this week’s biggest beauty launches
Fragrance

Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging

The US beauty giant, which owns Jo Malone London, has filed a claim for trademark infringement, passing off, and breach of contract against perfumer Jo Malone, Jo Loves, and Zara UK with the UK High Court
Subscribe now