US make-up brand Laura Geller Beauty has expanded into the UK retail market. The brand will appear on counters within selected Debenhams and House of Fraser stores.
Currently sold in four markets – the US, UK, Germany and Italy, Laura Geller is expanding from its existing platform on QVC in the UK. Amanda Kahn, Executive Director of Marketing at Laura Geller New York, commented: “Currently, the brand is growing in all channels in the US and we felt there was no better time to continue building the brand’s momentum other than now.”
“As a brand, we have had a presence for some time on QVC in the UK and Laura herself has a strong following in this market. We wanted to capitalise on that success and bring the brand to the high street,” Kahn added.
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