Lauder leads the way with EE cream

Published: 18-Sep-2014
Skin Care Retail

Following a wave of BB and CC creams, Estée Lauder is premiering the EE cream – the Enlighten Even Effect Skintone Corrector SPF 30

You need to be a subscriber to read this article.
Click here to find out more.
Lauder leads the way with EE cream

Following a wave of BB and CC creams, Estée Lauder is premiering the EE cream. The Enlighten Even Effect Skintone Corrector SPF 30 is part of the brand's Enlighten Skintone Correcting Collection, a regimen promising naturally glowing, even-toned skin. Based on new insight into the cycle of pigmentation, the formulas are designed to break the cycle of daily assaults and irritation which leads to hyperpigmentation and dark spots.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail
From Charlotte Tilbury to Estée Lauder, premium beauty brands are launching on Amazon. How can brands win?

From Charlotte Tilbury to Estée Lauder, premium beauty brands are launching on Amazon. How can brands win?

Read more
Renee Parker, co-founder and Director of Strategy, Invinci, explains what it takes...

Trending Articles

  1. L’Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches Luxe brands such as Dior and Clinique, along with mass market names such L’Oréal Paris, The Ordinary and even Primark, have recently launched PDRN products as the viral ingredient enters the mainstream
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 6 new era LED launches taking the treatment from head to toe As at-home LED treatments continue to rise in popularity, Cosmetics Business reveals the latest LED launches to know
  3. #BeautyTok made me buy it - ON DEMAND NOW Cracking the code of social commerce with TikTok Shop. In this webinar, our TikTok Shop experts will show brands of all shapes and sizes in the beauty category how to excel at social commerce
  4. Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers

Upcoming event

Brand Licensing Europe 2026

6 - 8 October 2026 | London See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail
From Charlotte Tilbury to Estée Lauder, premium beauty brands are launching on Amazon. How can brands win?

From Charlotte Tilbury to Estée Lauder, premium beauty brands are launching on Amazon. How can brands win?

Renee Parker, co-founder and Director of Strategy, Invinci, explains what it takes...
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Exclusive: Jo Malone London launches at Space NK to drive UK growth

Exclusive: Jo Malone London launches at Space NK to drive UK growth

Jo Malone London, the Estée Lauder Companies-owned fragrance brand, said the limited range launch in Space NK stores and on the UK beauty retailer’s website complements its existing retail footprint and creates a platform for long-term growth
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Estée Lauder to Clarins: has the hybrid beauty trend gone too far?

Estée Lauder to Clarins: has the hybrid beauty trend gone too far?

Circana’s Emma Fishwick explains what makes a successful multitasking beauty product, and where consumers draw the line
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

With beauty continually investing in partnerships and product collaborations with the entertainment industry, CB explores why the two pair so well together, alongside the best product collaborations to come out of these partnerships
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
Colour Cosmetics
Estée Lauder Companies shakes up brand leadership team to fuel ‘next phase of growth’

Estée Lauder Companies shakes up brand leadership team to fuel ‘next phase of growth’

Estée Lauder Companies has unveiled a trio of leadership appointments, including Justin Boxford being named Global President of Luxury Beauty Brands and Erica Kwok appointed Senior VP and General Manager of Estée Lauder
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Exclusive: Jo Malone London breaks into dog grooming with Orange & Cedarwood Dog Shampoo

Exclusive: Jo Malone London breaks into dog grooming with Orange & Cedarwood Dog Shampoo

The Estée Lauder Companies-owned fragrance house has teamed up with British pet care brand WildWash to create Jo Malone London x WildWash Orange & Cedarwood Dog Shampoo, which is fronted by Brand Ambassador Tom Hardy and his French bulldog Blue
Subscribe now