Lauder inks Tory Burch fragrance partnership

Published: 2-Nov-2011
Fragrance

Sportswear brand’s first fragrance to launch in 2013


The Estée Lauder Companies and sportswear brand Tory Burch have signed a multi-year agreement for the exclusive worldwide license of the Tory Burch fragrance business. The partnership marks Tory Burch’s first foray into the beauty industry since its launch in 2004 and Lauder expects the first Tory Burch fragrance products to be introduced in 2013.

“Tory Burch is more than an innovative designer; she’s a lifestyle brand,” said Veronique Gabai-Pinsky, global brand president, Aramis and Designer Fragrances. “Tory empowers women with her clothes, creativity and experimentation of modern designs. She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry.”

Meanwhile, Burch has declared herself “thrilled to partner with The Estée Lauder Companies”, adding: “Fragrance is a natural extension of our brand – we will create unique fragrances that complement a woman’s innate beauty.”
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