Lalique Group pens deal to create perfumes for Japanese jeweller Mikimoto

By Alessandro Carrara | Published: 22-Nov-2023

The first fragrance range will launch in spring 2026, and will be available to consumers in the Asian, US, European and the Middle Eastern markets

Lalique Group has entered into an exclusive licensing agreement to create perfumes for luxury Japanese jeweller Mikimoto.

The deal has been agreed until 2035, and will see the luxury goods company manufacture and distribute a collection of fragrances and crystal editions for the jewellery brand.

An international launch of the first perfume range is slated for spring 2026, which will be available in the Asian, US, European and the Middle Eastern markets.

“We are delighted to be the exclusive perfume partner of Mikimoto, and we are very much looking forward to presenting unique fragrances that embody Mikimoto’s unique DNA,” said Roger von der Weid, CEO of Lalique Group.

“Mikimoto and Lalique Group share a sense of excellence and craftsmanship making this partnership an ideal opportunity to further strengthen our perfume portfolio.”

The deal has expanded Lalique Group’s existing perfumes portfolio, which currently includes Lalique Parfums, Brioni Fragrances, Bentley Fragrances and Jaguar Fragrances.

The company is also set to launch a new scent range for fashion retailer Superdry.

“Both companies address a market in the high-end consumer goods sector, where perfumes are an important form of expression and also a natural fit with pearl jewellery,” added Yasuhiko Hashimoto, Managing Director at Mikimoto. 

“With Lalique Group as a premium manufacturer, we can take our perfume offering to the next level.”

Mikimoto was founded in 1893 by Japanese entrepreneur Kokichi Mikimoto.

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