Hair care brand label.m has released its new collection, Cool Blonde, designed to tone blonde hair.
The Cool Blonde Shampoo (£14.95) and Cool Blonde Conditioner (£17.95) are said to eliminate brassy and yellow tones that can commonly occur when blonde hair is dyed.
Ingredients include: blueberries, purple potato and purple carrots, combined with the brand’s Violet Botanical Complex, which is said correct hair tone with silver grey.
Global Creative Director Sacha Mascolo-Tarbuck said: “This new phase of blonde care is something that we’ve been working on for a very long time.
“It was important to launch something which not only had an immediate effect on the actual tone, but with the ability to treat the hair in a way that was led by active natural ingredient pigments with really long-lasting results.”
She added: “We’ve seen through on-going tests among the International technical team that this is an incredible maintenance staple when alternated with other shampoos from label.m for increased levels of intensity.”
The products will be available at all label.m Concept salons Toni&Guy and essensuals salons across the UK and online from labelm.com.