L’Oréal’s Niely undergoes makeover

Published: 2-Feb-2016
Hair Care Finance

The Brazilian brand is back with a new look and new hair care lines

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L’Oréal’s Niely undergoes makeover

Just over one year ago L’Oréal acquired Brazilian brand Niely, formerly the leading independent manufacturer of hair care and hair colouring products under the Niely Gold and Cor & Ton brands, respectively. After a quiet year devoid of product launches, Niely is back with a whole new look and new hair care lines, courtesy of its new parent company’s reinvigorating investment on innovation.

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