L'Oréal denies ‘whitening’ Beyoncé

Published: 8-Aug-2008

Cosmetics giant L’Oréal has refuted allegations it lightened Beyoncé Knowle’s skin tone for an advertisement.


Cosmetics giant L’Oréal has refuted allegations it lightened Beyoncé Knowle’s skin tone for an advertisement.

The singer, who has been a spokesperson for the L’Oréal Paris brand since 2001, appears in a Feria hair colour advertisement for the September issue of Elle magazine, with a noticeably light complexion, sparking rumours that she has been digitally lightened.

“We highly value our relationship with [Beyoncé]. It is categorically untrue that L’Oréal Paris altered features or skin tone in the campaign,” a L’Oréal spokesperson said.

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