L’Oréal brands raise awareness of melanoma with new partnership

Published: 27-May-2020
Skin Care Marketing

SkinCeuticals, CeraVe and La Roche-Posay have teamed up with the Melanoma Research Alliance for the next three years

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Three of L’Oréal’s skin care brands have entered a three-year partnership with Melanoma Research Alliance (MRA), a non-profit that raises awareness of melanoma, its detection and treatment.

The partnership includes the presentation of the L’Oréal

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Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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