L’Oréal and Selfridges partner for second advent calendar

Published: 1-Aug-2011
Colour Cosmetics Fragrance Skin Care

Sell-out calendar back for 2011


Following the sell-out success of its exclusive beauty advent calendar, L’Oréal and Selfridges are to partner again to launch a new version for Christmas 2011.

Forming part of Selfridges’ White Christmas seasonal beauty promotion, the All I Want For Christmas calendar features 24 miniature products from L’Oréal Luxury Products Division’s brands including Viktor & Rolf, Shu Uemura, Kiehls, YSL and Armani.

The calendar is priced at £70 and will be available from October.
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