L’Occitane opts for airless for men’s facial serum

Published: 30-Sep-2014

French beauty brand L’Occitane has chosen Quadpack’s airless technology for its latest male skin care launch. The brand’s Cade Protective Moisturising Fluid, reportedly inspired by stories of the shepherds of the Provence, is housed in Quadpack’s airless Yonwoo container. The 30ml pack keeps the formula free from external contaminants and prolons its shelf life. Yonwoo’s patented Check Valve further protects the fluid by preventing seep-back after each use.

The pack is developed from Yonwoo’s Simple Look, an elegant, cylindrical bottle. Dosage is a precise 0.20cc per stroke. Its lockable actuator means no cap is needed, making it easy and straightforward to use and encouraging repeat usage. The bottle features a matt metallised collar and rim base, the latter adding stability and a robust look and feel that appeals to the product's target audience. The bottle has been colour-matched to provide the distinct orange/brown hue that distinguishes the Cade for Men range.

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