L’Occitane Group plans major marketing campaign

Published: 21-Sep-2015
Skin Care Finance

Erborian, Melvita and L’Occitane au Brésil to be promoted

You need to be a subscriber to read this article.
Click here to find out more.

L’Occitane Group, owner of L’Occitane en Provence, is planning a major marketing campaign to boost the presence of three of its ‘emerging’ brands in 2016. The company will promote French-Korean brand Erborian; naturals brand Melvita; and L’Occitane au Brésil, a brand based on natural extracts from Brazil.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Elemis’ Skin Spa offering pit-stop treatments pulls up in London

Read more
The L’Occitane Group-owned skin care brand’s latest pop-up celebrates its partnership with Aston Martin’s Formula One Team, offering express treatments and more in London

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  5. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Elemis’ Skin Spa offering pit-stop treatments pulls up in London

The L’Occitane Group-owned skin care brand’s latest pop-up celebrates its partnership with Aston Martin’s Formula One Team, offering express treatments and more in London
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

L’Occitane en Provence partners with Sephora for second Almond pop-up experience

The natural beauty brand has teamed up with the retail giant for a second time, bringing back its pop-up which is inspired by the brand’s bestselling Almond range
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

The untold story of Elemis’ Pro-Collagen Marine Cream

The British brand reveals how its 21-year-old hydrating day cream became, and remains, a global sensation in Cosmetics Business’ ‘Untold Story’ series
Skin Care

Elemis appoints Antonio Statelli President North America

Statelli, a beauty industry veteran, will strengthen the British skin care and spa brand’s impact in the region
Recruitment

L'Occitane Group CEO Laurent Marteau resigns

Marteau has departed the beauty giant to focus on ‘personal pursuits’, with a transitional management team set up in the interim
Finance

L’Occitane readies to go private

Billionaire Reinold Geiger close to long-held ambition to delist Elemis and Sol de Janeiro owner from the Hong Kong Stock Exchange
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Elemis enters ‘new era’ in UK home market with first retail flagship

Exclusive pictures inside Elemis’ new destination store as the British brand ramps up its home market reputation to become a ‘billion-dollar skin care brand’
Subscribe now