Lancôme selected Topline Products to create L’Absolu Rouge for its fall make-up collection. The iconic lipstick remains as magnetic as ever.
Homage to Parisian chic
For this version of L’Absolu Rouge in ABS, Topline Products supplied two versions, one metalized shiny gold and the other black lacquered.
In addition to the brand’s emblematic rose, for each model the décor features voluptuous lips and an Eiffer Tower in black tampography for the gold model and hot-stamped shiny gold for the black version. The lipstick still features a discreet magnetic closure—no need to press or clip the top, the closure is gentle and automatic.
This gesture also has a purely practical advantage as it means no nasty surprises from a tube that doesn’t close properly.
The line comes in six elegant shades.
A cult product & a long-term partnership
A brand classic since 1990, in 2005 Rouge Absolu took on a glamorous design. That year, it was manufactured by Primapack, which today is Topline Products.
In 2008, the lipstick was re-named L’Absolu Rouge. Primapack, which was still Lancome’s supplier at the time, added a magnetic closure that is both novel and discreet.
This partnership is continues today with the latest version that comes out this autumn.
With its skincare-like formula and its palette of approximately 40 shades, L’Absolu Rouge is a cult product.
TOPLINE PRODUCTS-PRIMAPACK in brief
Leading beauty market manufacturer Topline Products manufactures packaging for make-up, skincare and fragrance. The group conceives and delivers standard and custom packaging as well as turnkey solutions, including formulation and filling.
Primapack, which has been a part of Topline Products since August 2011, now benefits from the group’s industrial expertise and its scale.
Primapack has also reinforced its technical expertise with bureaus in Paris and the US and its innovation capacity thanks to dedicated resources, while adding full-service to its roster of expertise.