KMI and Orla Kiely sign fragrant partnership

Published: 26-Feb-2010

Fashion and accessories designer Orla Kiely has signed a global licensing agreement with KMI Brands Ltd to develop a line of fine fragrance, body and home fragrance lines.


Fashion and accessories designer Orla Kiely has signed a global licensing agreement with KMI Brands Ltd to develop a line of fine fragrance, body and home fragrance lines.

The debut fragrance is scheduled to launch in the UK in the autumn, with international rollout scheduled for spring 2011.

KMI will handle all creative, marketing, distribution and public relations activities for all fragrance related products from the designer.

“Our new partnership with KMI Brands gives us the opportunity to further enhance our status as a lifestyle brand with a range of luxury fragrance products as well as products for the home to include candles, diffusers and room sprays,” commented Kiely. “This is an extremely exciting time for our company and we are confident that our fragrance products will stand out from the crowd, being distinctly Orla Kiely.”

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