L’Oréal Professionnel has appointed American actress Kirsten Dunst as its first global spokesperson. Dunst will star in an upcoming campaign for the brand's new Wild Stylers from its Tecni.Art, and Beach Waves and Absolut Repair Lipidium in June 2014.
“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project,” said Dunst.
“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.” added Anne-Laure Lecerf, International Managing Director of L’Oréal Professionnel.
