Following the success of the Azor, its male razor which launched in July, King of Shaves is introducing its first female razor called the Azure.
The product, which will be on shelf from Spring 2009 in retail outlets throughout the UK, comes in gold and black variants and promises a closer, smoother shave.
Comments Will King, founder of King of Shaves: “I am delighted to launch the Azure, to deliver the ultimate Queen of Shaves. We want to continue bringing innovation at a fair price to the shaving sector and I am very excited about this launch.”