Estée Lauder has unveiled its first campaign starring Kendall Jenner. Announced as a brand ambassador for the cosmetics company last year, this is Jenner’s first appearance for the brand and the model's debut fragrance campaign.
The popular reality TV star will appear in adverts for Modern Muse La Rouge – a new fragrance inspired by the glamorous side of the original scent Modern Muse. The fragrance will be available from 1 July on the company’s website. Jenner will appear in a print campaign shot by Mikael Janssen and a TV ad directed by Jonas Akerlund, known for his award-winning music videos.
Estée Lauder also debuted pictures of the model’s first make-up campaign for the brand. Jenner will also front a campaign on the brand’s Pure Colour Envy Liquid Lip Potion, with ads due to launch in August.