It is tempting, when describing a brand emerging from a period of adversity with renewed vigour, to fall back on that old chestnut ‘rising like a phoenix from the ashes’.
But for JVN, the hair care brand founded by Jonathan Van Ness, star of Netflix’s makeover smash hit Queer Eye, the adage feels appropriate.
Not least because the affable, flamboyant Van Ness – sporting wing-like bell sleeves for this interview – would make a rather majestic phoenix.
Of course, every comeback follows a rocky period and for JVN this was the recent high-profile bankruptcy of the brand’s former owner Amyris.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.