Jodie Comer steps outs for Noble Panacea in campaign for The Exceptional launch

By Becky Bargh | Published: 3-Feb-2022

Beauty brand of Nobel Laureate Fraser Stoddart showcases new sleep mask with pre-programmed sequence of ingredients

Killing Eve star and Noble Panacea Brand Ambassador, Jodie Comer, has shown off her acting skills in a new campaign for the brand she represents.

The movie shines a spotlight on the brand’s new Chronobiology Sleep Mask, as part of The Exceptional range, which is designed to complement users’ daily skin care routines.

Created by Nobel Laureate and brand founder Fraser Stoddart, the sku harnesses Noble Panacea’s supramolecular delivery system, the OSMV, to deliver active ingredients into the skin in a pre-programmed sequence.

Between the hours of 11pm and 4am, the product releases active ingredients at different times, working with the skin’s night cycle as it goes through different stages of detoxing, repairing and regenerating.

During the second stage, retinol and peptides are released to repair and regenerate and rejuvenate the skin.

Step three, the final stage, happens when the skin is at its maximum absorption, releasing ceramide and 2D hyaluronic acid to protect and illuminate skin.

“The cinematic campaign movie tells the story of the importance of being at the right place at the right time,” the brand wrote in a statement.

“The beautiful harmony between place and time defines The Exceptional, an allegory to our OSMV Technology’s synchronised ingredient release according to the skin’s overnight circadian rhythm process.”

Comer was hired by the beauty name in 2020.

“The brand is so forward-thinking and it’s amazing to think where they could lead,” she said at the time.

“The brand is authentic and innovative, and I think it will inspire a lot of people to look differently about what they’re buying into and consuming.

“Ultimately, I believe in the integrity of the brand. In return, the team believes in me, which is deeply encouraging and exemplifies what Noble Panacea stands for.”

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